Maintaining your finger on the pulse of the competitive landscape is critical to building competitive advantage into your product or service. Understanding who is competing with you today coupled with some hypotheses about where future competitive entrants will emerge is a critical input to your competitive strategy. At MIDIOR, our competitive analyses are designed from the start to inform product strategies, marketing campaigns and sales tactics for both the short and long term. We use primary research with customers, prospects and competitors supported by secondary research and quantitative analysis to paint an accurate picture of the competitive battleground. If you need additional insight into your competitors or a better read on how your products and services stack up, give us a call!
Excellent competitive analysis goes far beyond comparing and contrasting the feature lists of products and services. In addition to comparing competitors’ offerings to yours, we provide an in-depth assessment of the landscape together with hypotheses about the source of future entrants and offer recommendations for achieving sustainable marketplace advantages.
The devil is often in the details when it comes to setting the price for a product or service. We will get into the nitty gritty of cost of ownership and switching costs in addition to your competitors’ prices. The result is a quantitative model that can be used to evaluate different pricing scenarios, customer sensitivity and support pricing decisions.
Understanding why deals are won and lost is valuable input to future product success. We talk to your competitors, customers, prospects, sales people and those who chose not to buy in order to identify patterns and prioritize tactics to increase the number of wins.