Competition Cube

On October 25th, 2017, we hosted a webinar to share our approach and provide attendees with our simple framework so they can build out their own Competition Cubes and chart a path towards a holistic view of the competitive ecosystem. MIDIOR’s Competition Cube identifies six planes of competition that product managers, marketing professionals and senior leaders should regularly explore as their basis for competitive assessment. Today, the landscape shifts so quickly that competitive entrants can emerge from the most innocuous of places if you are not prepared. Employing this framework does not substitute for semi-regular, in-depth competitive analysis but rather is a simple and logical methodology that can be used to keep your eyes wide open to sources of potential competitive threats and new market opportunities.