Technology

The technology industry has evolved into a landscape characterized by accelerating product lifecycles and an increasingly complex system of vendors, service providers, distribution channels and end-users. The dynamics of how technology vendors interact with customers and what customers perceive as products are also undergoing dramatic and rapid changes. Traditional models of selling products, with follow-on releases to add functionality and fix bugs, have given way to more fluid experiences of products where applications have moved to the cloud and mobile devices are becoming the desktop. Time and again, we see yesterday's partner becoming today's competitor and tomorrow's customer and so companies that are extremely successful with their first product can quickly lose their edge with follow-on releases.



At MIDIOR, we have an extensive track record working with clients to quantify opportunities and maintain success for their distinctive products and services. The questions we hear most often from our technology clients are:

 

• Which markets should we target and which products should we prioritize?
• How can we develop more new, innovative products without growing the budget?
• How can we create a custom experience for our customer without the need to support many product permutations??

 

With roots in the high technology sector and a wealth of experience assisting technology firms, we help our clients to deliver innovative products that meet today’s market needs and can adapt to whatever the future holds. Through our insightful and thorough processes for gathering customer requirements, MIDIOR exposes the gap between product capabilities and market acceptance to help define and prioritize features and functions. Through our market analysis, customer insight and competitive benchmarking services we help our clients to separate "aspiration from reality" and focus development efforts on products and services that can meet their revenue targets. Through our work defining and tuning product organizations, we reinforce a product development and management discipline that maintains tight alignment between customer expectations and product line objectives.



For technology firms who recognize a need for an unbiased third party to assist with navigating an increasingly complex ecosystem, make choices about product definition that ensure high impact and benefit to the end user from the get go or that need highly skilled outside resources for their most critical product development and management initiatives, MIDIOR is the perfect partner.